As the cosmetic repair industry evolves, many shop owners are consistently looking for ways to elevate their game. It’s always about being the best and doing right by your customer, right? What if your customer doesn’t quite fit the typical client persona walking through your doors every day? For repair shop owners, paint detailing is […]
Why Your Customers Might be Bringing PDR In-house, and How to Prevent it
Part two of a two-part series. Last week we discussed the threats to your business when one of your good customers decides to bring PDR in-house into their dealership or body shop. Today we are going to dig deeper into why a dealership or body shop may consider doing this so that you can understand […]
Could Changes in Collision Frequency Mean Boon Times for SMART Repairers?
As 2018’s second quarter Collision Industry Council (CIC) meeting drew to a close April 12 in Westminster Colorado, Susanna Gotsch, Director and Industry Analyst with CCC, presented their latest results from CCC’s Crash Course 2018 report. To attendees of the CIC meetings, it was obvious that the collision repair industry is in a state of […]
Mobile Repair Shop Logos, Branding and Taglines – How To Convey Your Company Culture Through Your Brand
No matter the size of the business you operate, the Owner is always going to be its best salesman. Even if you have an office staff to answer the phones now, and technicians on the road, and even if you never pick up a phone and talk to a prospect anymore, you are the person […]
Is your PDR business immune to lost wholesale accounts?
Last week I was visiting a friend’s auto body repair shop and I overheard a conversation that will make most PDR business owners stop and take notice. The discussion was between the owner of a large seven-location regional MSO and his General Manager about bringing PDR in-house. It seems that a tool distributor was in […]
Paintless Dent Repair in a Crowded Field
Recognized as a faster and more cost-effective solution to minor vehicle damage, the PDR specialty has grown rapidly in the past decade. While dealers and body shops have relied on PDR techs for years, consumers and insurance providers have begun to recognize the value and convenience of PDR services worldwide. The growth in popularity has […]
