We live in the age of technology, where we are all connected one way or another. Today, businesses can reach more customers through digital platforms than through traditional advertising. Digital marketing not only gives faster results, but it also helps you connect with more people who turn into real customers in a significantly shorter amount of time.
That said, what are some of the benefits of digital marketing? Our research revealed the following 5 benefits:
Traditional marketing can cost a significant amount of money for print and broadcast advertising. However, you can create the same level of exposure by advertising online through Google Ads, social media promotions, email newsletters, and other digital options.
2) Establish Trust Quickly
One of the most significant aspects of digital marketing is the ability to establish trust with consumers significantly faster. Traditional advertising can sometimes feel like a business is yelling in someone’s face, begging them for their business, especially in the automotive world. Through digital advertising, your business can appeal to a consumer’s individualized needs and what’s important to them in a service provider. Driving web traffic to your website where prospects can review photos and videos of your work is the best way to establish your qualifications. This not only creates an instant trust factor, but it can also build your brand’s reputation as a credible source for customer needs.
3) Reach Larger Audiences
With digital marketing, there are no limits on how far you can go. Traditional marketing is usually limited geographically, but with digital marketing, the sky’s the limit! You can even reach audiences on an international level if that is what you choose to do. However, you can also target the exact audience you want to attract through Google, Facebook, and Instagram sponsored ads. In some cases, it’s better to target a specific audience rather than a wide region to anyone and everyone. Explore the demographics in both your area and surrounding areas. See what are the most frequent types of services required, how close or far you are from your competitors, and narrow in on your audience. From there, you can choose just how big you’d want to target your marketing campaigns.
4) Get Real-Time Results
Whether you put up a billboard, run a radio advertisement, or release a commercial, you seldom really know just how effective they are in getting more customers to your dealership. Through digital marketing, you can see just how effective your advertising has been and where you can improve. These are real-time results that will allow you to be a leading business in your area.
5) Higher Conversion Rates
Over half of customers will have made up their decision if they want to buy from a business within seconds of going on their website. There are no phone calls needed, especially when a customer already knows what they want and is looking for a provider that will meet (and exceed) those needs. Make the process as simple and easy as possible for a customer to know they want to engage your services.
Your work product is your resume, and promoting your services through digital marketing will put that resume in the hands of the people who are seeking your services. Imagine what will happen to your business pipeline once you bring it to its fullest potential through digital marketing. The results may, and probably will, surprise you.