If you’re currently running a SMART repair business but aren’t sure where to go next, you’re not alone. With a new decade right around the corner, business owners are taking a good look at their current operations and seeing how they can improve to be more profitable than they’ve ever been.
Sure, you can go the traditional route and put extra money in your sales or marketing department, but there are things you can do in-house to boost sales right now with what you have. The bonus is that doing these three actions in-house and will save you the money you’d spend on hiring them out.
We pulled together three of the absolute must-do’s to make your SMART business more successful. That way, you can start the new year strong with methods that are built to last and grow with your company.
Check them out below:
1. Update business plan: What better time to modify your business plan than at the beginning of a new year? This allows you to focus on new plans or directions you want for the business to grow, areas that could use improvement, and even review past accomplishments. Updating your business plan also helps with financial planning for the business to determine what expenses can be cut and how you can increase your sales.
2. Revamp your website: When was the last time you updated your website? We’ve been in the digital age for quite some time now, so there’s absolutely no reason why your website shouldn’t be current to fit your customer’s needs, whether they’re browsing on their phone or laptop. After all, it only takes 50 milliseconds for a potential customer to decide whether they want to do business with you. That’s 0.05 seconds!
How can you make sure they stay? The most successful businesses don’t clog their websites with flashy features, but rather keep it to the essential elements that have the customer as the focus. These include:
- Customer testimonials
- Contact information
- Services you offer
- Contact buttons, such as “Schedule An Estimate” or “Contact Us.”
Believe it or not, optimizing your website to be mobile-formatted is a major deciding factor in whether or not a customer would want to do business with you. Over half of online customers (57% to be exact) won’t recommend a company if it’s poorly mobile formatted. Don’t be part of that statistic.
3. Social Media: Facebook and Instagram used to only be for social networking, but now it’s one of the best ways you can connect with customers. Facebook Pages can be used explicitly for business purposes and have a lot of the same information you’d have on your website, including easy-to-use booking tools. You can also easily connect your Instagram to the Facebook page. This will turn it into a business profile for potential customers to communicate with you directly with different contact buttons instead of the not-so-professional approach of “sliding into the DMs.”
You can also run sponsored ads on both platforms targeting the audience you want down to the age and specific region. That way, you know whoever you connect with on these accounts are actual prospects and not random followers.
Discovering new ways to make your SMART repair business more successful is the process that comes with it. As you know, success doesn’t happen overnight. Even if you’ve already established yourself as a reputable SMART repair business, getting to that next level is all about implementing new processes that have been proven successful. Give these three methods a try today and have 2020 be your best year yet!